WE ARE COINFORCE.
Since 2003, we’ve minted millions of custom challenge coins for tens of thousands of military units, first responders, corporations, government agencies, and mission-driven organizations worldwide.
No matter who you are or where you serve — if you’ve got a mission, we’ve got your coin.
Veteran & Patriot-Owned. Mission-Driven.™
Founded and owned by USAF veterans Jordan & Donna Haines — with over 42 years of combined meritorious service to our great nation — COINFORCE was built over 22 years ago on the values we lived by in uniform: Integrity First. Service Before Self. Excellence in All We Do.
We produce real, premium military-grade challenge coins — thicker, heavier, lead-free, corrosion-resistant, and built to outlast the mission. Every coin we create reflects the pride and purpose behind this time-honored military tradition.
In a market crowded with foreign-owned companies and civilian-run operations, COINFORCE stands apart — veteran-founded, American-owned, and rooted in tradition.
Military units, first responders, and discerning customers know the difference — and they trust COINFORCE to deliver the quality, integrity, and respect this tradition deserves.
That’s why we’re America’s first choice for custom challenge coins.
Our happy customers include the U.S. Army, Marine Corps, Navy, Air Force, Coast Guard, Space Force, LAPD, Starbucks, Amazon, Facebook, GEICO, FedEx, Boeing, CIA, Walmart, NASA, FBI, Border Patrol, NYPD, IAFF, VFW, Google, NFL teams — and thousands more!
In a hurry? Watch and see how we can help! Facing challenges with timely delivery and/or service from other companies? Rest assured, our team is fully prepared to promptly meet all your needs. Contact us today!
What Are Challenge Coins?
Challenge Coins are used to commemorate military units, organizations, or events, or to recognize achievements or membership. The tradition of Challenge Coins dates back to World War I when American military units started making and exchanging coins to boost morale and unit cohesion. Over time, the tradition has expanded to include a wide range of organizations, including law enforcement and firefighter agencies, corporations, and clubs. They are a symbol of pride and a cherished part of many organizations’ cultures.
Custom Challenge Coins are made of metal such as brass or zinc alloy and can feature intricate designs and embellishments. Some are mass-produced, while others are made in limited editions and are highly sought after by collectors.
The use of Challenge Coins often involves a set of rules, known as “challenge coin rules.” These rules involve a challenge being issued to a coin holder who must then produce their coin to prove their membership or affiliation. If the challenged person can produce their coin, the challenger may have to buy a round of drinks or perform some other task. If the challenged person cannot produce their coin, they may have to buy a round of drinks or perform a task.
In conclusion, Challenge Coins are a unique and timeless tradition that has a rich history and cultural significance. They are used to commemorate military units, organizations, and events, as well as to recognize achievements and membership. The tradition of challenging others to produce their coin reinforces group identity and fosters camaraderie. Whether they are mass-produced or made in limited editions, challenge coins are a symbol of pride and a cherished part of many organizations’ cultures.
Further Challenge Coin info, tips, history, and rules can be found on our Blog page >>
Since 2003, we’ve made MILLIONS of Custom Challenge Coins for clients worldwide, let us design and make yours too! Let’s get started…today! Get a FREE no-obligation quote >>