About Us

We Earn Our Stripes Every Day! Trusted Since 2003.


Owners, Jordan “Sarge” & Donna Haines, USAF Ret., have over 42 years of combined exemplary military service to our great nation!

About Us - Jordan & Donna Haines, USAF Ret., COINFORCE Owners & Founders

Here Are A Few Online Stories About Us:

99% Invisible – Episode 156 – Coin Check…99% Invisible producer Avery Trufelman spoke with Naval Chief Petty Officer Chris McGrath, Jordan Haines of coinforce.com, and military anthropologist Kerry Fosher…cont. >

Dreams do come true at McChord Field…I was in the military for 22 years,” said Donna. “For us to be a part of this program truly is an honor.”…cont. >

The man behind the COINFORCE Jet Car…“It’s going to bring a huge amount of entertainment,” Haines said. “It’s going to bring miles of smiles on kids’ faces. The car inspires young kids to dream. It might inspire them to become…cont. >

9/11 10th Anniversary Challenge Coin Raising $911,000 for…“We can never do enough, as individuals and as a country, to honor our nation’s service members and fallen heroes,” said Jordan Haines, Co-owner and Commander-in-Chief of COINFORCE…cont. > 

COINFORCE.com Donates $5,000 to VFW from sale of 9/11 challenge coins…watch video >

Since 2003, COINFORCE has been America’s First Choice for Authentic Military-Grade Challenge Coins, proudly serving military and non-military customers… WORLDWIDE!

Our HAPPY Clients Include… Army, Marine Corps, Navy, Air Force, Coast Guard, Space Force, LAPD, Starbucks, American Legion, Amazon, Facebook, GEICO, FedEx, Boeing, CIA, NASA, FBI, Border Patrol, USO, Microsoft, IAFF, Google, Seattle Seahawks… 1,000s More!

Unlike the other guys, COINFORCE is OWNED & OPERATED by RETIRED MILITARY VETERANS! Thanks for your Support!

You can be assured that you are ordering from a reputable, reliable, and honest company. COINFORCE are members of the Air Force Association and Association of the United States Army, and listed with Dun & Bradstreet (D&B).

Support from AWESOME clients like you has allowed COINFORCE to donate hundreds of thousands of dollars that has directly supported our Troops and their Families, Veterans, First Responders, and many other worthy causes, such as the USO, Veterans of Foreign Wars, Fisher House, and the Gary Sinise Foundation to name just a few.

If you need your logo or design on ANYTHING, we can help. In addition to Challenge Coins, our most popular products that we custom imprint include… Poker Chips, Lapel Pins, Patches, Decals, Drinkware, Floor Mats1,000s of products. >

Lastly, please visit Facebook.com/coinforce to learn more about COINFORCE and be sure to “LIKE” our Facebook page while there.

Saluting You!,


P.S. Again, THANK YOU for supporting a Retired Military Veteran OWNED & OPERATED Business!


All About Challenge Coins

Everything you’ll ever want to know about Challenge Coins is contained in the podcast below. This is by far the BEST EVER, well researched, informative, and presented story about Challenge Coins. Listen to the podcast below featuring COINFORCE Founder and CEO, Jordan “Sarge” Haines (starts 8:54). 

99% Invisible – Episode 156 – Coin Check


What Are Challenge Coins?
Challenge Coins are metal coins that come in various sizes, shapes, and styles that are typically awarded to an individual for excellence, special achievement, or any other reason deemed worthy by the presenter.

Challenge Coins are also used in various ways to boost morale, create camaraderie, motivate, inspire, special occasions, and remembrance, even as a business card that will never get tossed away.

Military Challenge Coins are largely used by US, Canadian, British, German, and Australian military forces to symbolize unit identity, recognize excellence, commemorate deployments, remember the fallen, foster esprit de corps and brotherhood. Other military forces around the World have started to adapt this culture. Read more about Challenge Coins at Wikipedia.

Challenge Coin History
During World War I, American volunteers from all parts of the country filled the newly formed flying squadrons. Some were wealthy scions attending colleges such as Yale and Harvard who quit in mid-term to join the war. In one squadron, a wealthy lieutenant ordered medallions struck in solid bronze and presented them to his unit. One young pilot placed the medallion in a small leather pouch that he wore about his neck…more about Challenge Coin history > 

Challenge Coin “Coin Check” Rules
A Challenge Coin “Coin Check” is a favorite use of a Challenge Coin. Simply put, a “Coin Check” consists of a challenge and a response; if someone initiates a “Coin Check” while at a bar, anyone who is present who doesn’t have their Challenge Coin on them is obligated to buy a round of drinks, however, if everyone who is present produces their Challenge Coin, the person who initiated the “Coin Check: is obligated to buy the round of drinks.  This is a lot of fun and a great way to foster esprit de corps…Read more about Challenge Coin Rules >

Challenge Coin News & Inspiring Stories
If you want to see just how popular Challenge Coins have become and to get great ideas how others are using them; for the latest news, inspiring stories, and photos all about Challenge Coins – news >

Visit Our Blog To Learn Much More About Challenge Coins >